I help boost your online presence and business identity to engage your audience.

Selected projects. See more >

Interested in a similar solution for your business? Let’s discuss how I can help. Schedule a free 30-minute consultation to discuss your project needs.

 

UI and UX Audit

Evaluate applications, websites, and systems to improve usability, design, and overall user experience, emphasizing Visual Design, Navigation, Interactive Components, Brand Alignment, and Responsive Design.

Check out the product design and research cases >

Web Design

Build and maintain functional, responsive, user-friendly websites that elevate your brand’s online presence and engage your audience. Redesign existing website to boost conversions.

Check out the website cases >

Art and Illustration

Elevate your idea or project with a unique perspective and emotional depth, achieved through artistry. Effectively communicate your message or story through the power of visual communication.

Commissioning a work of art >     Illustration >

Visual Identity

Give your business a unique identity through custom logos, visual elements and collateral. Create an engaging story that captures attention with eye-catching and practical designs for all your print and digital needs.

Check out the logo design and identity cases >

Hello, I’m Lana!

 

Welcome to my creative journey

I am a creative designer passionate about creating engaging and memorable experiences. Since 2010, I have been based in Karlskrona, Sweden, collaborating with a diverse range of brands and institutions in sustainable development, community building, lifestyle, education, innovation, events, and apparel. This broad experience has honed my skills in crafting meaningful and unique visual experiences that bring brands to life.

Throughout my professional journey, I have always centered around art, design, creativity, and communication. My work is blending graphic design, visual identity, web design, and illustration. With more than 15 years of experience, I have contributed to the success of over 100 companies and startups, enhancing their market presence with compelling design solutions. Since 2023, I also offer UX/UI audits, focusing on usability, ethical AI, and GUI for digital products like websites and applications.

In 2016, I was honored to be awarded the prestigious Year’s Entrepreneur Prize in Blekinge County (Årets Nybyggare i Blekinge). This esteemed recognition celebrates the achievements of entrepreneurs with diverse international backgrounds in Sweden, highlighting their valuable contributions to the country’s business landscape. I am truly grateful for this honour and remain committed to making meaningful contributions to the entrepreneurial community. View the photo gallery from the ceremony here ->.

Lately, I have been working in different inspiring locations. I have a studio in the charming town of Karlskrona and a cosy home office in Bokön, Ronneby. I am flexible and work directly at my clients’ or collaborative partners’ locations, whether in Blekinge, Skåne or beyond Sweden’s borders. Wherever a project takes me, working remotely or on-site, you’ll find me contributing my expertise wherever it’s needed and bringing visions to life.

Would you happen to have a project to talk about?

Feel free to contact me if you are interested in cooperating or thinking about commissioning design services & art. I am open to discussing exciting opportunities to be part of a project or event.

I help deliver visually compelling brand messages and create meaningful experiences for targeted audiences.

How I work. The workflow

Achieving success in any project requires a comprehensive approach that involves planning, research, collecting materials, concept development, and implementation. By adopting this approach, we can ensure that a project journey is not only seamless but also yields the desired results.

1️⃣ Project Brief

We start our collaboration by scheduling a meeting where you can share your ideas and needs for the product or service. If you have already prepared a written brief, we can review it during the meeting. We will document everything we have discussed. The design brief will outline the scope of work, budget, and objective of the design and provide a framework for a designer to justify the project to the business.

Setting clear expectations and formalising the agreement will create a solid foundation for the design project and establish a legal framework for our collaboration. The design brief will also serve as a basis for a design contract.

2️⃣ Project Start & Research

Once we’ve agreed on the deliverables and pricing, we start off the project. Developing a visual identity or designing any digital product requires understanding the company’s core – its values, goals, and unique character. I work closely with clients to comprehend their brand values, stakeholders, target audience, and market positioning. This knowledge guides the creative process with the utmost precision and clarity.

Participation and feedback are continuous throughout the process, and your input and insights are invaluable in refining the design to ensure it aligns with your vision and goals. To position the project effectively, I conduct stakeholder interviews, market research, and analyze trends and competitive landscapes.

3️⃣ Concept Development

Here’s where ideas come to life. I immerse myself in ideation, gathering inspiration, sketching, and presenting concepts. This phase involves discussions to refine and finalise the designs that best represent your vision.

4️⃣ Implementation & Delivery

Moving from concept to reality requires attention to detail and expertise. This phase involves bringing the chosen design to life, using various tools and techniques to ensure the final product meets the agreed-upon standards.

Continued Cooperation

Once we finalise the logo, graphic profile, website, or digital system, we can use it as a starting point for further collaboration. I can assist you in updating various types of materials where the finished graphic style is applied or help develop digital products that create a positive user experience.

Let’s work together!

Are you struggling to attract customers with outdated branding or website design?

I specialize in transforming small business identities and online presence to stand out in the competitive market and connect with modern consumers. I am available to assist you with your business needs.

Ordering
Guide

If you’re looking for help and guidance on how to commission a project successfully, please follow this link to access the Ordering Guide/ Beställarguiden written by Illustratörcentrum (in Swedish). The guide provides practical tips and advice on how to succeed with your order. I am a member of this organisation, which is a prominent mediator of creators in visual communication in Sweden.

Responsibility Policy

Testimonials

You demonstrated to have the competence to work in teams and collaborate. You also have developed competencies to do human-centered design, studies, and projects. Your graphic design skills are also a perfect complement to developing projects from start to finish.

–JP Candiotti, Sustainability Strategist and Innovation Partner at The Sustainability Collaborative

Thanks Svetlana for a fantastic work! 👏🏻👏🏻👏🏻 It is such a privilege to work with you. You delivered with both high quality and creativity, exactly towards the target group we wanted to reach. Our participants in the Design Sprint really liked your design and that you used AI in the creative process. 🤩💯

–Marie Björck, Strategy and Innovation specialist, Blue Science Park Karlskrona

Du har gjort ett fantastiskt jobb med hemsidan, Lana. Ar riktigt nöjd

–Gallery M&Art agents Founder & Artist Marcus Carlsson

Thank You so much for the good work Svetlana at Lanagraphic (WIESD) !! I had to change the name of the company and I used Svetlana to make the new logotype for me. I told her as a customer what I expected and I just LOVE the result! You are so skilled Svetlana, not only a competent artist, but also to read my mind and made the design exactly like I wanted. Thanks a lot!!

–Annika Nickan Johansson, Greenwater team Sweden AB

Lanagraphic har en fantastik förmåga att färgsätta, att skapa intressanta resultat med både matchande kulörer och kontraster ton i ton. Resultat som blir spännande och attraherar

–Hans Mårtensson, Mecomax AB

I would like to express our gratefulness for your inspiring art works, an artistic composition of the South Baltic area that well-visualises the vision and the character of cooperation across the Southern shores of the Baltic Sea.

–Thorsten Kohlisch, Joint Technical Secretariat of the South Baltic Cross-Border Co-operation Programme

Lana is a fantastic person and very skilled and passioned about her work!

–Camilla Rüdén, Expandio Ledarskap AB

Thank you

for choosing

to work with me

A selection of customers and collaborations

How can I help you?👋🏼

Looking for a reliable collaborator for your project or event? Don’t hesitate to contact me! I will help you bring your vision to life.

Give the details of your project or idea in the form below, and I will get back to you shortly. 

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Schedule a meeting now ✏️

Chat with me about visual identity, art, UX, product design, AI or anything else.

I offer a complimentary 30-minute consultation that allows us to meet and discuss your specific needs and plans. During this time, I will give you personalised advice and tips based on what you share with me. I will also answer any questions you may have and offer guidance on how to move forward. 

Choose a date and a time in the calendar.