I help boost your online presence and business identity to engage your audience.

Selected projects where art meets functionality. See more >

Hello, I’m Lana!

I don’t fit into one box—I dive into a mix of different fields! I enjoy combining art, design, and technology to create impactful experiences. It’s all about building connections and bringing creative ideas to life.

 

Art & Illustration

From expressive paintings to digital illustrations, I bring ideas and emotions to life through visuals. My work ranges from commercial illustrations to personal art projects and commissions. Whether it is for a brand, a story, or a space, I create imagery that speaks. 

Commission a work of art >     See my illustrations >

Visual Identity

A strong visual identity tells a story before words are even spoken. I help businesses and individuals build their brands through logos, colour palettes, typography, and marketing collateral that feel cohesive, authentic, and memorable.

Explore branding projects >

UI & UX Audit

A beautiful interface is nothing without usability. I analyse and refine digital experiences, identifying areas for improvement in user flows, accessibility, and design consistency—ensuring products are both functional and delightful to use. I help optimise AI-driven products and services, focusing on AI transparency and explainability.

View UX case studies >

Events & Workshops

Bringing people together through art, conversation, and collaboration is at the heart of what I do. I create transformative events and workshops that forge connections among colleagues, businesses, and individuals, fostering a vibrant community through international initiatives, local networks, and hands-on creative experiences.

Pensla & Pimpla – Art, Wine & Socializing, along with the Corporate Art Experience, is my art workshop series for private groups and companies to gather in inspiring locations in Karlskrona, Karlshamn, or Ronneby. 

Want to book a session or host a private event?

Get in touch >

Sharing Reflections

I am documenting my professional journey to share insights and lessons about creativity, innovation, user experience (UX), artificial intelligence (AI), and its ethical implementation. I explore usability, human-AI interaction, and the evolving roles of design and media in the context of AI. I hope to inspire and empower others as they navigate their creative and career paths.

Read my articles on LinkedIn >

Connecting Creatives

I founded The Arts Dot Events and the association Konst I Blickpunkt to bridge the gap between artists, galleries, and businesses and create international opportunities for artists. Through exhibitions and networking, those initiatives help artists gain visibility and connect with professionals worldwide. I believe in the power of art-driven connections to collaborate, inspire, and grow.

The Arts Dot Events focuses on annual international events, while Konst I Blickpunkt strengthens the creative network in Blekinge, inspiring new local activities to make art an integral part of the region’s cultural landscape.

Want to know more? 

Read the story about it > 

Testimonials

You demonstrated to have the competence to work in teams and collaborate. You also have developed competencies to do human-centered design, studies, and projects. Your graphic design skills are also a perfect complement to developing projects from start to finish.

–JP Candiotti, Sustainability Strategist and Innovation Partner at The Sustainability Collaborative

Thanks Svetlana for a fantastic work! 👏🏻👏🏻👏🏻 It is such a privilege to work with you. You delivered with both high quality and creativity, exactly towards the target group we wanted to reach. Our participants in the Design Sprint really liked your design and that you used AI in the creative process. 🤩💯

–Marie Björck, Strategy and Innovation specialist, Blue Science Park Karlskrona

Du har gjort ett fantastiskt jobb med hemsidan, Lana. Ar riktigt nöjd

–Gallery M&Art agents Founder & Artist Marcus Carlsson

Thank You so much for the good work Svetlana at Lanagraphic (WIESD) !! I had to change the name of the company and I used Svetlana to make the new logotype for me. I told her as a customer what I expected and I just LOVE the result! You are so skilled Svetlana, not only a competent artist, but also to read my mind and made the design exactly like I wanted. Thanks a lot!!

–Annika Nickan Johansson, Greenwater team Sweden AB

Lanagraphic har en fantastik förmåga att färgsätta, att skapa intressanta resultat med både matchande kulörer och kontraster ton i ton. Resultat som blir spännande och attraherar

–Hans Mårtensson, Mecomax AB

I would like to express our gratefulness for your inspiring art works, an artistic composition of the South Baltic area that well-visualises the vision and the character of cooperation across the Southern shores of the Baltic Sea.

–Thorsten Kohlisch, Joint Technical Secretariat of the South Baltic Cross-Border Co-operation Programme

Lana is a fantastic person and very skilled and passioned about her work!

–Camilla Rüdén, Expandio Ledarskap AB

A selection of customers and collaborations

I help deliver visually compelling brand messages and create meaningful experiences for targeted audiences.

How I work. The workflow

Achieving success in any project requires a comprehensive approach that involves planning, research, collecting materials, concept development, and implementation. By adopting this approach, we can ensure that a project journey is not only seamless but also yields the desired results.

1. Project Brief

We start our collaboration by scheduling a meeting where you can share your ideas and needs for the product or service. If you have already prepared a written brief, we can review it during the meeting. We will document everything we have discussed. The design brief will outline the scope of work, budget, and objective of the design and provide a framework for a designer to justify the project to the business.

Setting clear expectations and formalising the agreement will create a solid foundation for the design project and establish a legal framework for our collaboration. The design brief will also serve as a basis for a design contract.

2. Project Start & Research

Once we’ve agreed on the deliverables and pricing, we start off the project. Developing a visual identity or designing any digital product requires understanding the company’s core – its values, goals, and unique character. I work closely with clients to comprehend their brand values, stakeholders, target audience, and market positioning. This knowledge guides the creative process with the utmost precision and clarity.

Participation and feedback are continuous throughout the process, and your input and insights are invaluable in refining the design to ensure it aligns with your vision and goals. To position the project effectively, I conduct stakeholder interviews, market research, and analyze trends and competitive landscapes.

3. Concept Development

Here’s where ideas come to life. I immerse myself in ideation, gathering inspiration, sketching, and presenting concepts. This phase involves discussions to refine and finalise the designs that best represent your vision.

4. Implementation & Delivery

Moving from concept to reality requires attention to detail and expertise. This phase involves bringing the chosen design to life, using various tools and techniques to ensure the final product meets the agreed-upon standards.

Continued Cooperation

Once we finalise the logo, graphic profile, website, or digital system, we can use it as a starting point for further collaboration. I can assist you in updating various types of materials where the finished graphic style is applied or help develop digital products that create a positive user experience.

Let’s work together!

Are you struggling to attract customers with outdated branding or website design?

I specialize in transforming small business identities and online presence to stand out in the competitive market and connect with modern consumers. I am available to assist you with your business needs.

Ordering
Guide

If you’re looking for help and guidance on how to commission a project successfully, please follow this link to access the Ordering Guide/ Beställarguiden written by Illustratörcentrum (in Swedish). The guide provides practical tips and advice on how to succeed with your order. I am a member of this organisation, which is a prominent mediator of creators in visual communication in Sweden.

Responsibility Policy

How can I help you?👋🏼

Looking for a reliable collaborator for your project or event? Don’t hesitate to contact me! I will help you bring your vision to life.

Give the details of your project or idea in the form below, and I will get back to you shortly. 

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Schedule a meeting now ✏️

Chat with me about visual identity, art, UX, product design, AI or anything else.

I offer a complimentary 30-minute consultation that allows us to meet and discuss your specific needs and plans. During this time, I will give you personalised advice and tips based on what you share with me. I will also answer any questions you may have and offer guidance on how to move forward. 

Choose a date and a time in the calendar.