Lana Leuchuk

I bring a creative vision and a critical problem-solving approach to creating seamless and meaningful experiences that drive user engagement and achieve business goals.

Professional Background

With over 20 years of experience in graphic design and a solid foundation in visual art, I have honed a keen eye for form, colour, typography, and impactful design. My expertise lies in creating visually compelling and effective designs that resonate with audiences.

Commitment to Research

Designing a good product or experience extends beyond aesthetics. I am dedicated to conducting extensive research to understand people’s needs, the market landscape, and business objectives. This thorough approach enables me to create products and experiences that add value to people’s lives and make strategic sense for companies.

Education

I hold a Bachelor of Science degree in Interaction Design from Linnaeus University (Kalmar, Sweden), and I’m very proud of the work I put into achieving it.

I am open to opportunities to collaborate and bring my expertise to collaborative teams.

Skill Set

Strategy

Stakeholder interviews
Concept mapping
Project planning
Design Brief
Participatory workshops

Methodology

Agile approach to product development
User-Centered Design
Design Thinking
Visual Thinking

Design

Foundational research
Design research
Design principles & usability
User journey mapping
User flow, user case
Sketching & freehand drawing
Wireframing
Hi-fi prototyping
Graphical user interface & layout
Visual identity

Tools

Axure
Adobe XD
Adobe Premiere Pro
Illustrator
InDesign
CorelDraw
Figma
Photoshop
Miro
Microsoft Office

Vision

My vision is to define the future of sustainable design, creating tangible value for people through innovative and responsible design solutions, especially now that AI is a new design material. I aim to design for sustainability, focusing on the User Experience and Visual Design.

Mission

My mission is to bridge the gap between people and existing technologies towards creating digital experiences that are efficient and responsible, ultimately contributing to a more sustainable digital ecosystem. I strive to deliver designs that are user-centric and meet the expectations of both users and stakeholders, following functional, aesthetic, and ethical standards.