Lana Leuchuk

A creative leader, UX consultant, and visual designer, blending innovation with artistry.

I blend art, design, and technology to create meaningful, human-centered experiences. With a background spanning illustration, fine art, graphic design, UX research, and AI-driven interaction, my work is characterised by unconventional creativity and innovation. Whether through a brushstroke or a digital interface, I explore new ways to tell stories, engage users, and push the boundaries of visual and interactive expression.

Professional Background

With 20 years in the creative industry, I have refined my ability to create visually striking and meaningful designs. My graphic design and advertising work has helped startups establish their brands and institutions across diverse industries—manufacturing, banking, travel, fashion, sustainability, education, innovation, and events—bring their vision to life. Since 2010, I have been based in Karlskrona, Sweden, collaborating with leading brands and institutions such as NetPort Science Park Karlshamn, Blue Science Park Karlskrona, Hyper Island, Litorina Folk High School, Carex of Sweden, Nybo Bostadsutveckling, and Sparbanksstiftelsen Kronan.

Commitment to Research

Designing a good product or experience extends beyond aesthetics. I am dedicated to conducting extensive research to understand people’s needs, the market landscape, and business objectives. This thorough approach enables me to create products and experiences that add value to people’s lives and make strategic sense for companies. 

Education

I hold a Bachelor of Science degree in Interaction Design from Linnaeus University in Kalmar, Sweden, a degree I take great pride in earning. Throughout my studies, I developed both theoretical and practical skills in designing intuitive, human-centered experiences—whether in digital interfaces or physical environments. My background, however, extends beyond UX and technology. Before specialising in interaction design, I spent nine years studying fine arts and hold a teaching degree from a higher school. I integrate design thinking, artistic expression, and teaching experience in my projects, providing a broader creative perspective that helps me create meaningful, engaging, and user-centered experiences.

Current

Since 2023, I have been actively researching the interaction between people and AI-powered applications, emphasising the importance of usability and responsibility. This work has led me to contribute to the design of innovative and ethical AI-driven services and explore AI’s impact on media production and journalism. I aim to create more intuitive digital experiences by combining my design expertise with emerging technologies. In addition to my design work, I enjoy organising workshops that encourage creativity and collaboration, fostering an inspiring atmosphere for all participants.

Available for design projects, participating in creative processes and workshops, either remotely, in Blekinge, Skåne, Kalmar or Kronoberg.

Skill Set

Strategy

Stakeholder interviews
Concept mapping
Design brief
Participatory workshops
Project planning

Methodology

Agile approach to product development
Design Thinking
Visual Thinking
User-Centered Design

Design

Foundational research
Design research
Design psychology
Usability principles
User journey mapping
User flow, user case
Sketching & freehand drawing
Wireframing
Hi-fi prototyping
Graphical user interface & layout
Visual identity
Print & Digital Design

Tools

CorelDraw
Illustrator
Photoshop
InDesign
Figma
Axure
XD
WordPress
Miro
Trello
Notion
Microsoft 365

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