Lana Leuchuk

I bring a creative vision and a critical problem-solving approach to creating seamless and meaningful experiences that drive user engagement and achieve business goals.

Professional Background

With 15+ years of experience in graphic design and a solid foundation in visual art, I have honed a keen eye for form, colour, typography, and impactful design. My expertise lies in creating visually compelling and effective designs that resonate with audiences.

Commitment to Research

Designing a good product or experience extends beyond aesthetics. I am dedicated to conducting extensive research to understand people’s needs, the market landscape, and business objectives. This thorough approach enables me to create products and experiences that add value to people’s lives and make strategic sense for companies.

Education

I have a Bachelor of Science degree in Interaction Design from Linnaeus University in Kalmar, Sweden. I am proud of the effort I put into earning this degree. During my studies, I honed both theoretical and practical skills, focusing on improving the user experience when interacting with digital interfaces or in physical environments.

Current

Since 2023, I have been researching AI-Human Interaction, focusing on both usable and responsible AI, as well as ethics. Currently, I’m exploring how AI is influencing media production and journalism, combining my design expertise with emerging technologies.

Available for design projects, participating in creative processes and workshops, either remotely, in Blekinge, Skåne, Kalmar or Kronoberg.

Skill Set

Strategy

Stakeholder interviews
Concept mapping
Design brief
Participatory workshops
Project planning

Methodology

Agile approach to product development
Design Thinking
Visual Thinking
User-Centered Design

Design

Foundational research
Design research
Design psychology
Usability principles
User journey mapping
User flow, user case
Sketching & freehand drawing
Wireframing
Hi-fi prototyping
Graphical user interface & layout
Visual identity

Tools

Axure
Adobe XD
Illustrator
InDesign
CorelDraw
Figma
Photoshop
Miro
Trello
Microsoft Office
WordPress

Vision

My vision is to define the future of sustainable design, creating tangible value for people through innovative and responsible design solutions, especially now that AI is a new design material. I aim to design for sustainability, focusing on the User Experience and Visual Design.

Mission

My mission is to bridge the gap between people and existing technologies towards creating digital experiences that are efficient and responsible, ultimately contributing to a more sustainable digital ecosystem. I strive to deliver designs that are user-centric and meet the expectations of both users and stakeholders, following functional, aesthetic, and ethical standards.