Professional Background
With 20 years in the creative industry, I have refined my ability to create visually striking and meaningful designs. My graphic design and advertising work has helped startups establish their brands and institutions across diverse industries—manufacturing, banking, travel, fashion, sustainability, education, innovation, and events—bring their vision to life. Since 2010, I have been based in Karlskrona, Sweden, collaborating with leading brands and institutions such as NetPort Science Park Karlshamn, Blue Science Park Karlskrona, Hyper Island, Litorina Folk High School, Carex of Sweden, Nybo Bostadsutveckling, and Sparbanksstiftelsen Kronan.
Commitment to Research
Designing a good product or experience extends beyond aesthetics. I am dedicated to conducting extensive research to understand people’s needs, the market landscape, and business objectives. This thorough approach enables me to create products and experiences that add value to people’s lives and make strategic sense for companies.
Education
I hold a Bachelor of Science degree in Interaction Design from Linnaeus University in Kalmar, Sweden, a degree I take great pride in earning. Throughout my studies, I developed both theoretical and practical skills in designing intuitive, human-centered experiences—whether in digital interfaces or physical environments. My background, however, extends beyond UX and technology. Before specialising in interaction design, I spent nine years studying fine arts and hold a teaching degree from a higher school. I integrate design thinking, artistic expression, and teaching experience in my projects, providing a broader creative perspective that helps me create meaningful, engaging, and user-centered experiences.
Current
Since 2023, I have been actively researching the interaction between people and AI-powered applications, emphasising the importance of usability and responsibility. This work has led me to contribute to the design of innovative and ethical AI-driven services and explore AI’s impact on media production and journalism. I aim to create more intuitive digital experiences by combining my design expertise with emerging technologies. In addition to my design work, I enjoy organising workshops that encourage creativity and collaboration, fostering an inspiring atmosphere for all participants.
I am documenting my professional journey to share insights and lessons about creativity, professional development, innovation, design, user experience (UX), and artificial intelligence (AI) engagement with broader business and societal issues. I hope to inspire and empower others as they navigate their own creative and career paths. Read my articles on LinkedIn >
