Project objectives:

Design a new logotype and printed matter for the project KOMM IN, run by Region Blekinge and the association Klaura Pop-up Market based in Karlskrona, Sweden.

The project focused on changing attitudes through a communication methodology. The main objective of the project was to develop a new methodology that would increase the knowledge of business promoters in Blekinge regarding how norms and attitudes often limit discriminated groups in society. The project has entrepreneurs and creators in the target group of entrepreneurs and women, foreign-born, young people and LGBTQ people. They have shared their own experiences and experiences of how they have been approached by business promotion players at the joint workshops conducted in all Blekinge municipalities.

Deliverables included:

Logo  •  Notepad  •  Brochure  •  Banner

A speech bubble was chosen as the central graphic element that symbolises communication.


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