The Arts Dot Event 2025

The Challenge

The primary challenge was to launch and manage the entire digital presence for The Arts Dot, a multi-faceted art event in its own right, featuring a digital exhibition, The Arts Dot Illuminated, physical gallery shows, and community activities.

This complexity was increased as the project was embedded within three larger frameworks: Blue Science Park and TAB project, the arts association Konst I Blickpunkt, and the Karlskrona Archipelago Festival.

My task was to navigate this multi-stakeholder environment, with its many involved organisations and individuals. I needed to ensure that “The Arts Dot” maintained its unique brand identity while aligning seamlessly with the communication strategies and timelines of the parent events. The ultimate goal was to create a clear, cohesive, and engaging digital experience for the audience, preventing brand dilution and user confusion.

My Role

For this multi-stakeholder cultural project, I served in a hybrid capacity, leading the digital presence from strategy to execution. My key responsibilities included:

🟣 Digital Content Lead and Web Editor

🟣 Curator of the Arts Dot Illuminated

🟣 Graphic Designer

🟣 Copywriter

Key Deliverables & Results

Consistent Brand Application: Successfully adapted the existing brand identity across all digital platforms, creating a cohesive and professional user experience.

Managed Digital Presence: Launched and managed the project website and social media channels, publishing 70+ pieces of unique content.

Curated and coordinated a digital exhibition, The Arts Dot Illuminated.

Extended Organic Reach: Generated a digital footprint that grew far beyond the project’s own channels, thanks to shares and links from key partners like BTH, Blue Science Park, Gallery Chapman and Paraply Production, as well as Destination Karlskrona and individuals who organically shared and linked to the project’s content. 

In-Kind Contribution: Contributed over 100 hours of professional services as a consultant for Blue Science Park and an in-kind sponsor for the art association Konst I Blickpunkt, which significantly amplified the project’s budget and overall impact.

From May 1, 2025, to August 30, 2025, I worked on enhancing the project’s digital presence, focusing on building visibility, disseminating information, and engaging our target audience across various platforms. This included developing content for the website, social media platforms and partners platforms. To effectively reach our target audience, I produced and published over 70 unique pieces of content on Instagram, Facebook, LinkedIn, and the website. This professional effort was essential for building visibility and communicating the event to the public.

Booklet “Open Call for Artists”

A digital information booklet was created following the graphic template for the T.A.B. (Tech Art Business) project. The material presents two open calls, with references to the website for complete information. I was responsible for the structure, text production, and image selection.

The main goal was to create a clear and focused structure in the booklet and present the upcoming calls in an informative, concise, and inspiring manner for potential artists. Every choice I made was to facilitate the understanding of opportunities and the application process, allowing artists to quickly scan the document and find critical information without searching extensively. 

Feed Ads for Instagram and Facebook

Website

The professional effort was essential for building visibility and communicating the event to the public via the official website. I structured, published, and regularly updated all relevant content in the website’s content management system, WordPress. The content production involved the creation and publication of material on the project’s official website, theartsdot.se. This included copywriting for five pages: the Home page, The Grand Screen Exhibition, Terms of Participation for The Grand Screen Exhibition, Live Painting, and The Arts Dot Team 2025. Additionally, I managed image editing and adaptation for 18 images for the site, including those for Sponsors and Supporters 2025. 

Reflections

We had an incredible week in beautiful Karlskrona. My heart was overflowing with impressions from the Citizen Dialogue and The Arts Dot during the Karlskrona Archipelago Festival, where the culture, art, tech, academia, and the municipality converged in a unique context that extended far beyond a traditional event. Proud to have contributed as a digital creator and artist, both in front of and behind the scenes. I especially appreciated all the honest, curious, and complex conversations that emerged. This blend of perspectives – artistic, scientific, and societal is something I look forward to carrying with me in my continued work.

The week was intense and inspiring, characterised by rewarding meetings and deep conversations. About 70 fantastic participants from 10 countries came together, which was truly extraordinary. It was immensely rewarding to see so many engaged individuals sharing insights, ongoing research projects, and future visions.

The significance of such international gatherings in a smaller city like Karlskrona goes beyond the obvious. It’s not just about presenting beautiful exhibitions or interesting lectures, but about actively building bridges between creators, researchers, decision-makers, and residents. Between the local and the international. Particularly valuable was observing the unique connections forged between cultural and creative industries, academia, and the public sector. It is precisely these types of cross-sector collaborations that drive true development and innovation forward.

A huge thank you to everyone who participated, showed curiosity, shared their stories, or contributed in any way to making this week unforgettable. I also extend my gratitude to everyone who has been involved and contributed. So grateful for all the meetings, conversations and collaborations!

Behind the Scenes

Preparations for The Arts Dot Illuminated

I had productive working meetings and technical reviews with Professor Markus Fiedler, Professor Tobias Larsson, and researcher Ryan from the Blekinge Institute of Technology (BTH), who provided valuable support for this project.